E-mo-tion (Noun) a natural instinctive state of mind deriving from one's circumstances, mood, or relationships with others.


Inspired by the beautiful and chaotic patterns of 1960’s tie dying, our designer, Elaine Cunningham embraced a medium that allows her to relinquish control to free-flowing and ever adapting styles, colors and textures.  

Like the process itself, Emotion Apparel echoes the fluidity of the dye in its shapes and forms. Versatile for everything from work out apparel to an evening out, Emotion Apparel celebrates an amazing fit that is always comfortable and fashionable. 

Since 2011, we’ve been creating fashion that embodies femininity, individuality and spirit.  Each piece is hand dyed, so just like the women that wear it, no two are alike. 

"I hear people say all the time, Tie Die is coming back in a big way... Truth is, it never left, it just evolved into fashion forward statement pieces that make you smile. When you wear Emotion Apparel, at any age, you make a statement: 'I'm beautiful, I'm confident, I'm fun!'"